1. Define the difference between post reach and
post engagement.
Post reach is how many people have seen your
posts in a newsfeed. It’s doesn’t mean they have engaged in anyway shape or
form. Just simply “viewed”.
Post engagement calculates when someone has clicked,
viewed, clicked like, or commented. Basically any “engagement” what so ever
with a post.
2. Why is knowing the difference important?
It is important to
know the difference between post engagement and post reach because you need to know
what your conversion rate is with your posts.
It will let you know
what is working for your audience and what isn’t. You don’t want people just to
see your post but you also need engagement.
3. After defining the terms, describe how a
business can use Facebook Insights to better serve their customers.
Facebook Insights allows you to see number of
likes, how many people are talking about your page and how may people you are
reaching and page views. It will also
see what the best time of day to post the best day of the week and what kind of
content that is popular.
All this information is important so you know what to post to
keep your followers engaged. It would also not be a good idea to post in at
10:00pm when most people are sleeping. Having the insights activated on your
page will help you know the post times to post.
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