1 Loewen
Window and Doors
ii.
Platforms: Facebook, Linkedin and Instagram
iii.
Last Post: Facebook: 16 hours ago Linkedin: 16
hours ago Instagram: 16 hours ago
iv.
I do like their content on their social media
and the use of their photos and hashtags. I would’ve liked to see more social
media links; such as, Pintrest.
2. Western
Window Systems
ii.
Platforms: Facebook, Twitter, Pintrest, YouTube,
LinkedIn, Instagram
iii.
Last Post: Facebook: 3 hours ago Twitter: 3 days
ago Pintrest: 3 hours YouTube: 4 weeks ago LinkedIn: 3 hours ago Instagram: 1
day ago
iv.
They have a good social media presence however,
I am not impressed with their content and photos. The photos are low quality
and they don’t have much in the way of hashtags.
3. Weathershield
ii.
Platforms: Facebook, Twitter, Pintrest,
Instagram
iii.
Last Post: Facebook: Yesterday Twitter: Yesterday
Pintrest: Yesterday Instagram: Yesterday
iv.
I liked that they have a social media presence,
content and the photos are aesthetically pleasing.
4. Arcadia
ii.
Platforms: Facebook, Instagram, Twitter, and
LinkedIn
iii.
Last Post: Facebook: 2015 Instagram: 0 posts
Twitter: 0 posts LinkedIn: 0 posts
iv.
They do not have a social media presence. They have
created the accounts but they have not posted in many years, if at all. When looking
at their social media, I wondered if they were still in business.
5. La
Cantina Windows and Door
ii.
Platforms: Insta, facebook, Youtube, Pintrest,
Google Plus, LinkedIn, Twitter on a constant bases
iii.
Last post: Insta, Pintrest and Facebook was 6
hours prior, Youtube: 6 months ago, LinkedIn: 1 week ago Twitter: 7 hours, Google
Plus: 7 hours ago
iv.
Their social media is amazing, they are up to
date with all forms of social media platforms. They have amazing photographs
and their information is relative. I am really impressed.
After analyzing all 5 of the business I have gathered a few
observations that have helped me to further understand why social media and the
way we manage it, is important.
I realized that content is very important when it comes to
your social media platforms. The links and the hashtags and what you are saying
is very important as well. On some of these websites I noticed that they didn’t
articulate as well as their competitor. The photo and what it’s explaining, and
the clarity of the photo is also imperative. One of the sites has low resolution
photo and that stood out as a negative in my brain when I compared it to the high-resolution
photos of their competitor. When you
have bad content, it reminds me of having a bad store front. You must make sure
your store is clean, organized and looks pretty.
Presence is important because if you haven’t posted on your social
media in while, it makes me questions whether you are a legitimate company and
if you are still in business. It’s sad that business is this way, but social
media plays such a huge part in business now a days. It’s a monster we can’t
avoid if we want to be a successful business owner.
The amount of social media platforms that a business has on
their site is important. When I saw that La Cantina has almost every relative platform,
it made me think that they really have their s*** together (or they just have a
good marketing team) but either way, they are placing money into their business
and this gave me a sense that they care. This also made me think that they have
money and if they have money then this sends a message that they are success and
must have good products. I am not saying that these are all facts, I am just
giving my “at a quick glance” observation. It’s like looking a guy and at a
quick glance, he may look unattractive but once you get to know him he may become
more attractive. Quick glance isn’t everything, but it does count as your initial
thought till proven otherwise.
I commented on the following posts
:
Bantle, Taylor
Dahmann Christian
Koo, Bonkun
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