Week 5: Post 1

I first decided to review https://www.armstronggarden.com/

The very first things I noticed was the over whelming amount of flowers that were all over the first page and the second thing I noticed was the older lady on the left-hand side of the page. This gave me an initial impression that they are trying to target an older demographic of people. Older lady = older customers. This makes sense that they would want this because someone who gardens usually has more time. People with more time are usually retired people. I love gardening, but let’s face it, I have zero time to garden. The closet to a garden that I have come is in a window seal that is 8x12 space.

This site isn’t new or fresh looking but looks to be dated, I am wondering if this is done on purpose to appeal to the older generations.

They had an “advice” page which also told me that they may be targeting people who have time to read and research. Again, these may be an older demographic.

They also have “gardening” classes. I am sounding like a broken record, but the older community would have time for these classes. I would also think that stay at home moms would also be able to attend but it doesn’t seem to be a website for a younger demographic.

The second website I reviewed was https://discovermyrtlecreek.com/

Myrtle Creek was very different from Armstrong as it didn’t feel as if they were selling something but rather offering an experience. Their content seemed more geared toward an outdoors demographic. People who have kids can come here since one of their main focuses is the botanical gardens. They have animals on their site which tells me this is a great place for a mother to bring her kids. In the events page there are kid friendly themes, such as, Tinker Bell and The Curious Garden” and several events that picture people in their 30 to 40 with families.

The other demographic would also be the locals who are interested in buying/dining local since there is also a restaurant.

These are two notably different companies as one has more of a store feel and they the other has more of an attraction/event venue. Armstrong is targeting an older crowd and Myrtle is targeting families and the local community.

Armstrong draws in an older crowd with their color theme choice on their site and with the photos of older people. Their message is more of “come here and get everything you need for your projects” and Myrtle Creek is drawing in families with their photos of children and families. Their message seems to be one of, “come here, shop and relax”.

Both sites had their social media links up to date and seem to be fairly active on each of their social media platforms.