Week 15: Optimizing Yourself and the Company Part 2.

After I reviewed my Facebook analytics, I have noticed that this week I am up 100% in most areas from the week prior due to the post I did. I have 1 new follower, 2 new page previews and I reached 26 people and I have 3 post engagements. I like seeing these analytics mixed with the Google analytics. The both combined are a big help. 

Week 15: Optimizing Yourself and the Company

When it comes to Google analytics, the features I would like to focus on would be:

1.     How well do you retain users?

I would like to know how well I am retaining my audience, so I can see what content did well from one week to the next.

2.     How do I acquire users?

How I acquire users is important, so I can see what marketing methods are working and which ones are not.

3.     My bounce rate:

My bounce rate will tell me how effective my content is. From there I can change it around to see what works best. I can also check my page speed to make sure that isn’t affecting the rate.

4.     When do my users visit?

I would like to use this information, so I can see what the best time to do a posting. If they mainly check in on social media around 6 pm then that’s the time I want to post the most for the following week.

5.     What pages do they visit?

I would like to see what page on my site interests them the most, so I can make sure I have all imperative information on this page and create links to my other pages to counter my bounce rate.

Week 14: Developing Online Advertising

Below are my ads for Facebook, Twitter and Instagram. I decided to target an audience of business owners in their late 20s on up. I wanted people who were just starting their business so I chose to younger than what I first decided. I used a "free business consultation" to lure people in. It's easier for me to convert a potential client if I can communicate with them via phone. The best ad for me would be a "boost" promotion. Then I can offer a small free service within that boosted post so I can show them how they can utilize my services.

Week 13: Part 2

I reviewed ads in industries that are like mine and what draws my attention are their description and how well they can summarize how they can help with in a small ad box. It’s hard to do in my field since what we do can be extensive and its not simply put. I really liked this company that put their bottom line price in their name. 98dollar social media… “how simple” I thought. Guess work is done, and it was catchy, and it was the only business name I could remember out of all the companies I was looking at to white label for my business. Their call to action was a basic “sign up now” but since their ad displayed all the information that I needed, their call to action didn’t need to be anything but simple. They use imagery in their social media, but I am noticing that most companies are using imagery as Pinterest and Instagram make this a requirement to post. The ads that I find to be the least helpful and annoying are the ads where I can’t figure out what they specialize in and I have to click the link to find out more. I won’t click the link as I am annoyed already. Give me your elevator pitch in a simple ad.  I can see this being my business issue as well, so I am glad I was tasked with this so I can see how my business may appear to others. I reviewed other companies that are similar to my business but their social media wasn’t on point besides the one I mentioned above.

Traditional advertising is good when done in the correct manner within a particular audience. For instance, if I am a real estate agent and I want to sell homes in a specific community, let’s say a retirement community, then traditional marketing would be perfect. I could have someone deliver flyers to their doors and I can host neighborhood events and really get to know and build trust in my targeted community. This would have an amazing impact. However, if you consider the field that I am in, which is helping small or start up business owners, then traditional marketing most likely will fully not work the way social media could. With social media I can enter my key words into the ad I am running, a few examples would be “business owners, CEO, marketing executive and small business owners”.

Week 13: Online Advertising - Analysis of the Marketplace

Facebook has the following advertising:

1.       Friends of connections

2.       Driving traffic and leads

3.       Post likes and engagements

4.       App installation ads

I can use photos in my social media advertising that draw people in with a my “Top 10 Business Tips” blog (I don’t have a blog currently but if I was advertising, I would use my blog as a landing page). My business could use “post boosting” on Instagram and Facebook because the algorithm is always changing so this is part of playing the game. I would also use “driving traffic and leads” as it is important for me to drive my customers to my blog, so I can share what I believe to be important business tips; to my target market which is, new business owners. I want to share my knowledge on how to run your small business and they may see that my services can help them run their business flawlessly and with little effort on their part.  I would use these ads once per month due to my type of business and the onboarding process that can be extensive as it can take up to 30 days. I believe spending 500 per month would be beneficial till the company has grown more. Once is has grown then spending 10,000.00 per month would make sense, on average, one client can generate that in one year.

Week 12: Using other Social Media

I think LinkedIn would be a good platform to actively use for my business. 

When I attend networking events I can find the people I am networking with from my phone. Which is great if I don’t have a business card handy. LinkedIn is very business minded so I don’t feel bad when I post about my business as I would on Facebook or Instagram. 

I have heard Google Plus is going to be taken down within the next few months because it didn’t take off the way they wanted it to. I will need to research this more to see what’s happening with it.

I could try using Yelp as I know the search engines love when I business is on Yelp. 

I am not a big fan of Groupon because to change your campaign you need to get them on the phone and I don’t like something I can’t go in and change myself.

Week 11: Blog I Commented On

Olivia Cruz

Kimberly McMahan

Nancy Niepegan