Below
are the 4 sites that I evaluated and let me preface this by saying I could not have done any better than the websites below.
One
of the things that I liked about this site was that it had a lot of links on
the left-hand side that provided you with over 20 links to photos of all their
product lines. I am happy to know I will be able to view all their products.
Their
contact information was right at top, which is very helpful when it’s time to
buy.
They
had real images of their work and that is important when making such a hefty
purchase. Gates are like marriages, FOREVER. Scary, I know.
There
is no social media icon links on their site. So there is no way for me to
quickly see what people have said without going hard detective on them through
the BBB.
I
disliked the alignment of their company name on the left hand-side. This site
had a major lack in branding. There business name was positioned on the left-hand
side, which was good, but I just would like it to be separated from the other
content. I feel bad talking about this website because it seems like someone
did the coding for the first time.
I
also dislike the floating credit card logo that says, “buy now”. Purchasing a gate
for a home is a costly purchase and there is no way I would be able to decide from
one visit to a site just because a button popped up. However, if I was on amazon
and buying something for $20.00 then the “buy now” feature may influence me, but
for this product I feel like it doesn’t do anything but look tacky.
I
love the links on the left-hand side because the information it holds is necessary
for me to make an informed decision but there are too many and I feel a bit
overwhelmed. Sort of like when I go to Costco and see all the overwhelming
aisles filled with goods.
In
conclusion, I do not like the aesthetics, design or branding of this page.
I
liked this page. Aesthetically, it was easy on the eyes. The layout is easy to navigate
so I can locate what I need to find with a page that has the potential to be
overwhelming. However, their page is not overwhelming.
They placed a “find a
park” drop down menu and that was the winning ticket for me. Now I feel like
they are helping me find what I need.
I
didn’t care for having to scroll down, that always makes me feel overwhelmed
with too much information.
The
man on the right-hand side was cut off in the photo so I didn’t care for that. I
also would place the “Explore the wilderness” to the left or in the middle.
I
would have liked to see their social media icons at the top of the page but
they were located at the bottom.
I
would’ve liked their logo to be bigger for branding purposes, I couldn’t see
the writing on the logo. I understand it’s a National Park service, but I would’ve
liked it to stand out more.
Aesthetics,
design are a 6 out of a 10 and branding is about a 3.
I
can’t even with this page. I tried but my ADHD went on high alert and we are
super overwhelmed. There are ads to the right, but some aren’t ads and is the
actual website content and it makes me question my intelligence because I can’t
figure out what’s what.
Let
me act a bit more positive for a second, I like that she had a video on the
first page. I do think marketing is going towards video content and so this was
nice to see that she is on top of it.
However,
her photos are mixed together on the banner and I can’t figure out what’s going
on there either. I don’t know if the banner is ads, mixed in with the website
owner’s content? I am not sure. It’s overwhelming and saturated with content
that is helpful and some I can’t sort out.
There
seems to be a lack of branding because I can’t find the business name or the main
product/service being sold. I have a few ideas of what’s being sold so I am
going to evaluate it further to see.
After
looking over her website a bit longer, she appears to offer a multitude of services
and a bit of products. Unfortunately, this isn’t good for branding when you
have too many services mixed up in the pot.
She
doesn’t have all her social media links up. She has one link that says it’s for
Facebook, Youtube and Twitter but when you click on it, it will take you to her
Facebook page only.
In
conclusion, I do not like the aesthetics, too many colors and photos all meshed
together. The design is too busy and
there is not much in the way of branding on this page.
I
am not an Apple fan. I know a lot of you will hate me for this, but it’s a fact.
However, I find their website and everything they do marketing wise to be
beautiful and magical.
Aesthetically speaking, I would marry their site if I
could. It cool and crisp and not easy to navigate. They have followed all the
C.R.A.P. and applied it to their site.
Their use of colors are relaxing and their
product photos are like art work. I want to buy everything on the site because of
their layout. I can focus on one product at a time and colors of the product
pop out and I don’t even know how they got so much clarity in one space.
I
would have liked the pages to be shorter, because as I have mentioned
previously, I get bored quickly, so I am not good at scrolling down any
further. Some of the pages hold a lot of content but Apple is a monster, so I
am sure that this is necessary.
Their
branding is amazing, they don’t even need to put their business name “Apple” on
the first page because their icon has branded itself in such a way when you see
the apple icon you know it’s APPLE.
I
would have liked to see the social media icon links on the first page, but I
assume they said “we are Apple, we don’t even need social media” and they wouldn’t
be wrong.
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