tag:blogger.com,1999:blog-13624395687500870892024-03-04T21:26:37.072-08:00CSIT155_F18_EsquivelADating Failisthttp://www.blogger.com/profile/17680732507418518159noreply@blogger.comBlogger28125tag:blogger.com,1999:blog-1362439568750087089.post-59688244844628094742018-12-18T13:08:00.004-08:002018-12-18T13:08:59.970-08:00Week 17: Wrapping It Up<br />
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<span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">When I first began this class, I wasn’t using
any social media outlets for my business. I wasn’t sure how I wanted to start it off and I was nervous.
Over the semester I was pushed to create my social media brand and I am very
happy that I signed up for this class! I went from no outlets to all the outlets and posting
regularly and engaging with my audience. More importantly I was able to over come the fear of
just doing it. I have been focused on running other people’s business that I wasn’t
able to focus on mine. This class time forced me to set aside time and showed
me what to post and why. <o:p></o:p></span></div>
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<span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">There hasn’t been an impact on my business
from the use of my social media YET. Unfortunately, most of the people on my social
media are friends and family and I have not fully broken out of the bubble. As
I continue to break out of my bubble, I am sure I will start seeing results. I
also haven’t purchased ads to target a specific audience but since I now know
how I am sure I will get good responses as well. <o:p></o:p></span></div>
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<span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">My view point on social media has changed. Reading
Likable Social Media has taught me the importance of being genuine of social
media and why it is so important. It taught me how to care for your following
through thoughtful business practices. The class assignments have showed me how
to navigate and understand each platform and to focus on what my business may
need. <o:p></o:p></span></div>
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<span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">I now know how to utilize social media so I
can better target a certain audience with the use of ads and I can now chose the
best time of days to reach my target audience and where to pull information to
see if what I am doing is effective. <o:p></o:p></span></div>
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<span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">This semester I was able to see other business
that offered things that interested me. The student who makes beef jerky is at
the top of my list. I love beef jerky! But also found other companies aside
from this class that offer services such as mine that I can partner with and they
offer white labeling for book keeping and social media management. <span style="mso-tab-count: 1;"> </span><o:p></o:p></span></div>
<br />Dating Failisthttp://www.blogger.com/profile/17680732507418518159noreply@blogger.com0tag:blogger.com,1999:blog-1362439568750087089.post-56615371501076354282018-12-10T16:31:00.001-08:002018-12-10T16:31:32.462-08:00Week 16: Planning Your Future Strategy<br />
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<span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">I
have enjoyed using Facebook because of the analytics that it gives you.
However, <span style="mso-spacerun: yes;"> </span>I believe LinkedIn might be the
most effective to use since you can clearly see what everyone is there for and
target that businesses that fall into my niche. </span></div>
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<span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">I have also liked using LinkedIn
because of its professionalism and you know you aren’t bothering your friends
with things they don’t need. When I post to Facebook I am marketing my friends
and family and most aren’t business owners. </span></div>
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<span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">LinkedIn is very straight forward
and to the point. I can connect with people I meet via LinkedIn and they aren’t
worried that they are letting me in their private lives, such as Facebook. The
tools I have liked to use the most was Google analytics. I love that I can see everything
about my audience, so I can see what is working and what is not. </span></div>
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<span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">I believe that
2 to 5 hours per week should be spent on my business. It takes that much time
to produce posts and comment on other people’s posts. It’s important to build and
engage your following. <o:p></o:p></span></div>
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<span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">My
plan for the next month is to post 3 times per week on Instagram, Facebook,
twitter and LinkedIn at around 7am and again around 7pm. This seems to be a
good time from my analytics. The content I will share will be a recommendation
I have of a CPA or some field that helps small business. Then the other content
will be about tips on social media and another on how to run your business. <span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<br />Dating Failisthttp://www.blogger.com/profile/17680732507418518159noreply@blogger.com6tag:blogger.com,1999:blog-1362439568750087089.post-7488862891569213822018-11-28T20:56:00.000-08:002018-11-28T20:56:38.341-08:00Week 15: Optimizing Yourself and the Company Part 2.<span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 11.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">After I reviewed my Facebook analytics, I have noticed
that this week I am up 100% in most areas from the week prior due to the post I
did. I have 1 new follower, 2 new page previews and I reached 26 people and I
have 3 post engagements. I like seeing these analytics mixed with the Google analytics.
The both combined are a big help. </span>Dating Failisthttp://www.blogger.com/profile/17680732507418518159noreply@blogger.com0tag:blogger.com,1999:blog-1362439568750087089.post-70711806668879833202018-11-28T20:45:00.001-08:002018-11-28T20:45:27.952-08:00Week 15: Optimizing Yourself and the Company<br />
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<strong><span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 10.0pt; font-weight: normal; mso-bidi-font-weight: bold;">When it comes to Google analytics, the features I would like to focus on
would be: <o:p></o:p></span></strong></div>
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<!--[if !supportLists]--><strong><span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 10.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></strong><!--[endif]--><strong><span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 10.0pt;">How well do you retain users?<o:p></o:p></span></strong></div>
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<strong><span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 10.0pt; font-weight: normal; mso-bidi-font-weight: bold;">I would like to know how well I am retaining my audience, so I can see what
content did well from one week to the next. <o:p></o:p></span></strong></div>
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<!--[if !supportLists]--><strong><span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 10.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></strong><!--[endif]--><strong><span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 10.0pt;">How do I acquire users?<o:p></o:p></span></strong></div>
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<strong><span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 10.0pt; font-weight: normal; mso-bidi-font-weight: bold;">How I acquire users is important, so I can see what marketing methods are
working and which ones are not. <o:p></o:p></span></strong></div>
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<!--[if !supportLists]--><strong><span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 10.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></strong><!--[endif]--><strong><span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 10.0pt;">My bounce rate:<o:p></o:p></span></strong></div>
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<strong><span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 10.0pt; font-weight: normal; mso-bidi-font-weight: bold;">My bounce rate will tell me how effective my content is. From there I can
change it around to see what works best. I can also check my page speed to make
sure that isn’t affecting the rate. <o:p></o:p></span></strong></div>
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<!--[if !supportLists]--><strong><span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 10.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></strong><!--[endif]--><strong><span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 10.0pt;">When do my users visit? <o:p></o:p></span></strong></div>
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<strong><span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 10.0pt; font-weight: normal; mso-bidi-font-weight: bold;">I would like to use this information, so I can see what the best time to
do a posting. If they mainly check in on social media around 6 pm then that’s
the time I want to post the most for the following week. <o:p></o:p></span></strong></div>
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<!--[if !supportLists]--><strong><span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 10.0pt; mso-fareast-font-family: Helvetica;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></strong><!--[endif]--><strong><span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 10.0pt;">What pages do they visit? <o:p></o:p></span></strong></div>
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<strong><span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 10.0pt; font-weight: normal; mso-bidi-font-weight: bold;">I would like to see what page on my site interests them the most, so I
can make sure I have all imperative information on this page and create links
to my other pages to counter my bounce rate. <o:p></o:p></span></strong></div>
<br />Dating Failisthttp://www.blogger.com/profile/17680732507418518159noreply@blogger.com0tag:blogger.com,1999:blog-1362439568750087089.post-29245196335908483472018-11-26T13:13:00.001-08:002018-11-26T13:13:41.599-08:00Week 14: Developing Online AdvertisingBelow are my ads for Facebook, Twitter and Instagram. I decided to target an audience of business owners in their late 20s on up. I wanted people who were just starting their business so I chose to younger than what I first decided. I used a "free business consultation" to lure people in. It's easier for me to convert a potential client if I can communicate with them via phone. The best ad for me would be a "boost" promotion. Then I can offer a small free service within that boosted post so I can show them how they can utilize my services.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4nAlbO-C0sj1AZLBm3CI8Tp5yeYqxvhHgovNGPNodT1l380-3zui2DwI1IJ3aLLNPVfNpAWUeyO3-Pi1lzTfL3PA2OiO7HEhlBfZ-r3hnuW-0e5oJZb2pk1hGBTsCjVcqb1FIvgDpESLQ/s1600/Business+Ad.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="929" data-original-width="1388" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4nAlbO-C0sj1AZLBm3CI8Tp5yeYqxvhHgovNGPNodT1l380-3zui2DwI1IJ3aLLNPVfNpAWUeyO3-Pi1lzTfL3PA2OiO7HEhlBfZ-r3hnuW-0e5oJZb2pk1hGBTsCjVcqb1FIvgDpESLQ/s200/Business+Ad.PNG" width="200" /></a></div>
Dating Failisthttp://www.blogger.com/profile/17680732507418518159noreply@blogger.com0tag:blogger.com,1999:blog-1362439568750087089.post-75622278696348891602018-11-15T20:50:00.001-08:002018-11-15T20:50:21.813-08:00Week 13: Part 2<br />
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<span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 8.0pt; mso-fareast-font-family: "Times New Roman";">I reviewed ads in industries that are like mine and what draws
my attention are their description and how well they can summarize how they can
help with in a small ad box. It’s hard to do in my field since what we do can
be extensive and its not simply put. I really liked this company that put their
bottom line price in their name. 98dollar social media… “how simple” I thought.
Guess work is done, and it was catchy, and it was the only business name I
could remember out of all the companies I was looking at to white label for my
business. Their call to action was a basic “sign up now” but since their ad
displayed all the information that I needed, their call to action didn’t need
to be anything but simple. They use imagery in their social media, but I am
noticing that most companies are using imagery as Pinterest and Instagram make
this a requirement to post. The ads that I find to be the least helpful and
annoying are the ads where I can’t figure out what they specialize in and I
have to click the link to find out more. I won’t click the link as I am annoyed
already. Give me your elevator pitch in a simple ad. <span style="mso-spacerun: yes;"> </span>I can see this being my business issue as well,
so I am glad I was tasked with this so I can see how my business may appear to
others. I reviewed other companies that are similar to my business but their
social media wasn’t on point besides the one I mentioned above.<o:p></o:p></span></div>
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<span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 8.0pt; mso-fareast-font-family: "Times New Roman";">Traditional advertising is good when done in the correct manner
within a particular audience. For instance, if I am a real estate agent and I
want to sell homes in a specific community, let’s say a retirement community,
then traditional marketing would be perfect. I could have someone deliver
flyers to their doors and I can host neighborhood events and really get to know
and build trust in my targeted community. This would have an amazing impact.
However, if you consider the field that I am in, which is helping small or
start up business owners, then traditional marketing most likely will fully not
work the way social media could. With social media I can enter my key words into
the ad I am running, a few examples would be “business owners, CEO, marketing
executive and small business owners”. <o:p></o:p></span></div>
<br />Dating Failisthttp://www.blogger.com/profile/17680732507418518159noreply@blogger.com0tag:blogger.com,1999:blog-1362439568750087089.post-7153318692191499802018-11-15T20:49:00.000-08:002018-11-15T20:50:44.167-08:00Week 13: Online Advertising - Analysis of the Marketplace<br />
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<span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 8.0pt; mso-fareast-font-family: "Times New Roman";">Facebook has the following advertising: <o:p></o:p></span></div>
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<!--[if !supportLists]-->1.<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Friends of connections<o:p></o:p></div>
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</span><!--[endif]-->Driving traffic and leads<o:p></o:p></div>
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<!--[if !supportLists]-->3.<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->Post likes and engagements<o:p></o:p></div>
<div class="MsoNoSpacing" style="margin-left: .5in; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]-->4.<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span><!--[endif]-->App installation ads<o:p></o:p></div>
<div class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 18pt; margin: 9pt 0in;">
<span style="color: #2d3b45; font-family: "Helvetica",sans-serif; font-size: 8.0pt; mso-fareast-font-family: "Times New Roman";">I can use photos in my social media advertising that draw people
in with a my “Top 10 Business Tips” blog (I don’t have a blog currently but if
I was advertising, I would use my blog as a landing page). My business could
use “post boosting” on Instagram and Facebook because the algorithm is always
changing so this is part of playing the game. I would also use “driving traffic
and leads” as it is important for me to drive my customers to my blog, so I can
share what I believe to be important business tips; to my target market which
is, new business owners. I want to share my knowledge on how to run your small
business and they may see that my services can help them run their business
flawlessly and with little effort on their part. I would use these ads once per month due to
my type of business and the onboarding process that can be extensive as it can
take up to 30 days. I believe spending 500 per month would be beneficial till
the company has grown more. Once is has grown then spending 10,000.00 per month
would make sense, on average, one client can generate that in one year. <o:p></o:p></span></div>
<br />
<div class="MsoNormal" style="background-attachment: initial; background-clip: initial; background-image: initial; background-origin: initial; background-position: initial; background-repeat: initial; background-size: initial; line-height: 18pt; margin: 9pt 0in;">
<br /></div>
</div>
<br />Dating Failisthttp://www.blogger.com/profile/17680732507418518159noreply@blogger.com0tag:blogger.com,1999:blog-1362439568750087089.post-88305867130328112602018-11-06T17:12:00.000-08:002018-11-06T17:12:11.766-08:00Week 12: Using other Social Media<br />
<div class="MsoNormal">
<span style="color: #111111; font-family: "Calibri Light",sans-serif; font-size: 12.0pt; line-height: 107%; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">I think LinkedIn would
be a good platform to actively use for my business. </span></div>
<div class="MsoNormal">
<span style="color: #111111; font-family: "Calibri Light",sans-serif; font-size: 12.0pt; line-height: 107%; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #111111; font-family: "Calibri Light",sans-serif; font-size: 12.0pt; line-height: 107%; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">When I attend networking events
I can find the people I am networking with from my phone. Which is great if I don’t
have a business card handy. LinkedIn is very business minded so I don’t feel
bad when I post about my business as I would on Facebook or Instagram. </span></div>
<div class="MsoNormal">
<span style="color: #111111; font-family: "Calibri Light",sans-serif; font-size: 12.0pt; line-height: 107%; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #111111; font-family: "Calibri Light",sans-serif; font-size: 12.0pt; line-height: 107%; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">I have
heard Google Plus is going to be taken down within the next few months because it
didn’t take off the way they wanted it to. I will need to research this more to
see what’s happening with it. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: #111111; font-family: "Calibri Light",sans-serif; font-size: 12.0pt; line-height: 107%; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">I could try using
Yelp as I know the search engines love when I business is on Yelp. </span></div>
<div class="MsoNormal">
<span style="color: #111111; font-family: "Calibri Light",sans-serif; font-size: 12.0pt; line-height: 107%; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #111111; font-family: "Calibri Light",sans-serif; font-size: 12.0pt; line-height: 107%; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">I am not a big fan of
Groupon because to change your campaign you need to get them on the phone and I
don’t like something I can’t go in and change myself. <o:p></o:p></span></div>
<br />Dating Failisthttp://www.blogger.com/profile/17680732507418518159noreply@blogger.com0tag:blogger.com,1999:blog-1362439568750087089.post-34443006825939061452018-11-05T20:41:00.001-08:002018-11-05T20:41:29.243-08:00Week 11: Blog I Commented On<div class="MsoNormal">
</div>
<div class="MsoNormal">
<span style="font-family: "Calibri Light",sans-serif; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-bidi;">Olivia Cruz<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri Light",sans-serif; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-bidi;">Kimberly McMahan<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri Light",sans-serif; font-size: 12.0pt; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-bidi;">Nancy Niepegan<o:p></o:p></span></div>
<br />Dating Failisthttp://www.blogger.com/profile/17680732507418518159noreply@blogger.com0tag:blogger.com,1999:blog-1362439568750087089.post-53288630194532476482018-10-30T23:21:00.003-07:002018-10-30T23:21:25.789-07:00Week 11: Email Marketing<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Newsletters are good for businesses who want to keep their customer
base well informed. For my business I would prefer a monthly newsletter and I
would use the “Top 10” as the base of my new letter. I would use informative marketing
with each category in the newsletter. Most of my customer base are new and
small businesses, so they need a lot of help and information in starting or
launching their existing business. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">I would utilize the following
categories below: <span style="mso-spacerun: yes;"> </span><o:p></o:p></b></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="mso-spacerun: yes;"><br /></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
</div>
<ul>
<li>·<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span><span style="text-indent: -0.25in;">Top Ten Tips for helping you Budget</span></li>
<li>·<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span><span style="text-indent: -0.25in;">Top 10 Business Apps</span></li>
<li>·<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span><span style="text-indent: -0.25in;">Top 10 Tax Tips</span></li>
<li>·<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span><span style="text-indent: -0.25in;">Top 10 Social Media Tips</span></li>
<li>·<span style="font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;">
</span><span style="text-indent: -0.25in;">Top 10 Customer Service Tips</span></li>
</ul>
<!--[if !supportLists]--><o:p></o:p><br />
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<o:p></o:p></div>
<br />Dating Failisthttp://www.blogger.com/profile/17680732507418518159noreply@blogger.com3tag:blogger.com,1999:blog-1362439568750087089.post-82927614277709210082018-10-29T22:11:00.002-07:002018-10-29T22:20:55.297-07:00Chapter 10. Part 2. Categories <div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">The
categories that I would use on my business blog would be: <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #2d3b45; font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">Marketing<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #2d3b45; font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">Business Management <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #2d3b45; font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">Money Management <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #2d3b45; font-family: "symbol"; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">Time Management <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast">
<br /></div>
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif; font-size: 11.0pt; line-height: 107%;">These
categories would help my business grow because my business is based off information
and consulting. Having these categories would allow my target audience to select
which area they need assistance in. </span><br />
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif; font-size: 11.0pt; line-height: 107%;"><br /></span>
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif; font-size: 11.0pt; line-height: 107%;"></span><br />
<div class="MsoListParagraphCxSpFirst">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif; font-size: 11.0pt; line-height: 107%;"><span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">I commented on the following blogs: <o:p></o:p></span></span></div>
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif; font-size: 11.0pt; line-height: 107%;">
</span><br />
<div class="MsoListParagraphCxSpMiddle">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif; font-size: 11.0pt; line-height: 107%;"><br /></span></div>
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif; font-size: 11.0pt; line-height: 107%;">
</span>
<div class="MsoListParagraphCxSpMiddle">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif; font-size: 11.0pt; line-height: 107%;"><span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">Koo, Bonkun<o:p></o:p></span></span></div>
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif; font-size: 11.0pt; line-height: 107%;">
<div class="MsoListParagraphCxSpMiddle">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">Williams, Floyd<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">Niepagen, Nancy<o:p></o:p></span></div>
</span>Dating Failisthttp://www.blogger.com/profile/17680732507418518159noreply@blogger.com0tag:blogger.com,1999:blog-1362439568750087089.post-15529008873111576912018-10-23T14:23:00.003-07:002018-10-23T14:23:30.618-07:00Chapter 10: Blogging for Business<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Everyone loves human interest because it described personal experiences
of people we may or may not know. This lets us know that they are, in fact,
human. They are just like US. We live in a day in age where everything is
automated and it’s nice to see fresh ideas and opinions from an actual person. The
book “Likeable Social Media” was talking about Lady Gaga and how she runs her own
social media and that is important because the people who are engaging with her
see photos that she took and comments she is making. Due to this, she now has
over 30 million followers on Instagram alone. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
There are times that it would be ok for a third party to
come in. If you have so many followers that you can’t respond to all their questions,
it may be good to hire someone who can do so. I am bringing up a third party
because these are generally time that a personal touch won’t be able to be
given. A personal touch may not be necessary for a “sale post” for instance or announcing
a winner of a social media contest. There are also “informational posts” that can
be generalized as well and don’t necessarily need a personal touch. Personal
touches aren’t needed often if you are responding to the customers that are
asking generalized questions.<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
It’s always good to have a personal touch in my opinion but you
can lace it with some generics and it wont hurt. <o:p></o:p></div>
<br />Dating Failisthttp://www.blogger.com/profile/17680732507418518159noreply@blogger.com4tag:blogger.com,1999:blog-1362439568750087089.post-62030007678628227692018-10-16T14:26:00.001-07:002018-10-16T14:58:31.084-07:00Post 9: Twitter - Sharing Your Thoughts in 140 Words or Less<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I started to follow a company I recently collaborated with
for new leads. Their name is Housecall Pro and they have a lot of followers
that I can convert into clients so it was a pretty good follow for me. <o:p></o:p></div>
<div class="MsoNormal">
I also started following Thompsonhvac. I used <b style="mso-bidi-font-weight: normal;">“heating and air conditioning in San Diego”</b>
in the search box to find them. Some of my clients are HVAC so I figured it would
be good to have a few HVAC companies to follow. <o:p></o:p><br />
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I then used the word <b style="mso-bidi-font-weight: normal;">“plumbers
in San Diego”</b> and I started following @georgplumbing because they are
another potential customer. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I finally started following Tony Robbins (aka, my one-day husband).
I am hoping his tweets are just as good as his posts on his other social media
platforms, this will allow me to have content, so I can retweet (RT) to my
following.<o:p></o:p><br />
<br /></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b style="mso-bidi-font-weight: normal;">My Lists: <o:p></o:p></b><br />
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Potential clients:</b>
<span style="mso-spacerun: yes;"> </span>This will include HVAC and plumbing companies.
<o:p></o:p></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Clients:</b> these
are people that are my existing clients. I want to keep in contact with them so
I can maintain our relationship. <o:p></o:p></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Business Partners:</b>
This will include Housecall Pro and CPAs. <o:p></o:p></div>
<div class="MsoNormal">
Most of my twitter targets (except Tony Robbins) own small
businesses so their prime time would be early in the morning 5am to 8am and in
the evening 7 to 10pm. <span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
<div class="MsoNormal">
<span style="mso-spacerun: yes;"><br /></span></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b style="mso-bidi-font-weight: normal;">Lists are life:</b><br />
<br /></div>
<div class="MsoNormal">
I can stay organized on Twitter by putting everyone in their
own list. Having all the people that belong in the above lists will help me
target one market at a time. On Mondays I can target tweets that have been done
“potential clients” list and respond to their tweets and the next day respond
to tweets from my “business partner” list so they know I support their business
as well. <o:p></o:p></div>
<br />Dating Failisthttp://www.blogger.com/profile/17680732507418518159noreply@blogger.com0tag:blogger.com,1999:blog-1362439568750087089.post-77728813496055988072018-10-11T23:47:00.003-07:002018-10-11T23:49:23.965-07:00Week 8: Part 2 Let a Picture Tell a Story<br />
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
1 <b>Zirtual </b>has 3000 to 10,000 followers on their social media platforms. They are using
Facebook, Instagram, LinkedIn, and Twitter. Each platform that has a post also
has a photo. Some of their photos are of text and it seems simple and to the
point and still draws you in. This isn’t the best use I have seen of photos and
platforms. They haven’t posted anything since March of this year, but prior they
were posting once per week on average between all of their platforms. <span style="mso-spacerun: yes;"> </span>Lack of posting makes me wonder if they have
closed. Seeing this lack of posts make me realize how important it can be to stay
active on social media. I am not seeing very many likes and zero comments.<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">2 </span><b>Belay </b>has 2000 followers on Instagram and Twitter
and over 6000 likes on their Facebook page. They are using Facebook, Instagram,
LinkedIn, Twitter, and Google Plus. Their last post was this week and they stay
active on all their platforms, posting at least once per week. They also use
visual photos on all their posts and on all their platforms. They even gave a
customer review and quoted it on a photo of a lady sitting at a desk. I liked
that they did this because it allowed them to share it on Instagram. This is defiantly
a tip I am going to use!! I am not seeing very many likes and zero comments. <o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">3 </span><b>Intelligent Office</b> uses Facebook, Twitter,
LinkedIn and YouTube. They are using video and pictures in all their postings. None
of their visual content was impressive but I did apricate their quality videos
on YouTube. They have 3000 followers on LinkedIn. Their Facebook isn’t linked
to their page, and they have 5 videos on YouTube from over 3 years ago. Their
last post on Twitter was in March. They are not active on social media even though
they have had the money to invest in high quality videos. They, like all these
other companies I am reviewing for this assignment, are getting 3 likes on
average. It’s interesting to see the numbers so low. Again, this is another example
that I need to keep in mind, so I can make sure I am posting on a regular basis
and I am engaging my viewers by asking questions and getting them to think. <o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">4 </span></span><b>Uassist.me </b>uses Twitter, Facebook and LinkedIn
only. They have 49 followers on Instagram, 890 followers on Twitter and 7000
likes on Facebook. They haven’t posted since 2017 and their followers don’t comment,
and their likes are averaged about 3 likes per post. They use visuals on all
their platforms but no video content, only photos. I learned that it is important
to post content that can get your customers engaged, maybe asking them
questions to get them to comment. This social media wasn’t very well managed. <o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle">
<br /></div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">5 </span></span>Timeect</b> uses Twitter and LinkedIn. They have
2300 followers and their last post on Twitter was May 17<sup>th</sup> and on
LinkedIn it was last year. They are using photos as their primary visual and
the photos aren’t high quality. They have very few likes and again are
averaging 3 likes and zero comments. I am learning what I have from viewing the
other companies; to keep up to date with my customers and to make sure I have
good visual and written content. <o:p></o:p></div>
<br />Dating Failisthttp://www.blogger.com/profile/17680732507418518159noreply@blogger.com0tag:blogger.com,1999:blog-1362439568750087089.post-41609791604040402442018-10-11T22:57:00.002-07:002018-10-11T22:57:50.002-07:00Week 8: Get Visual - Let a Picture Tell a Story<br />
<div style="background: white; margin-bottom: 9.0pt; margin-left: 0in; margin-right: 0in; margin-top: 9.0pt;">
</div>
<div style="background: white; margin-bottom: 9.0pt; margin-left: 0in; margin-right: 0in; margin-top: 9.0pt;">
<span style="color: #2d3b45; font-family: "Lucida Sans Typewriter";">The most widely used social media platforms are Facebook, Instagram,
Youtube, Pinterest, Snapchat, Twitter and LinkedIn. <o:p></o:p></span></div>
<div style="background: white; margin-bottom: 9.0pt; margin-left: 0in; margin-right: 0in; margin-top: 9.0pt;">
<span style="color: #2d3b45; font-family: "Lucida Sans Typewriter";"><br /></span></div>
<div style="background: white; margin-bottom: 9.0pt; margin-left: 0in; margin-right: 0in; margin-top: 9.0pt;">
<span style="color: #2d3b45; font-family: "Lucida Sans Typewriter";">My first preference for business platforms is LinkedIn. I like
LinkedIn because when I am at Networking event I can locate them if we don’t have
business cards and we can connect right away. There is a feature in LinkedIn where you can turn on your location (within the app) and the person who does it as well will pop up in your likedIn and it will ask you if you want to connect with them. This is a Networking party trick and everyone loves it! I created a LinkedIn for this assignment but I couldn't figure out how to link it to my facebook page so I also created an Instagram account. <o:p></o:p></span></div>
<div style="background: white; margin-bottom: 9.0pt; margin-left: 0in; margin-right: 0in; margin-top: 9.0pt;">
<span style="color: #2d3b45; font-family: "Lucida Sans Typewriter";"><br /></span></div>
<div style="background: white; margin-bottom: 9.0pt; margin-left: 0in; margin-right: 0in; margin-top: 9.0pt;">
<span style="color: #2d3b45; font-family: "Lucida Sans Typewriter";">My second preference is YouTube. It would’ve been my first choice,
but I am not ready to make videos yet. YouTube will be a necessary tool in my
business since the world is shifting towards video content. Attention spans are
getting shorter and people are more visual than ever. <span style="mso-spacerun: yes;"> </span>I can make helpful learning tutorials that
help my clients gain knowledge and become success themselves, all while bringing in new clients from my helpful resources. <o:p></o:p></span></div>
<div style="background: white; margin-bottom: 9.0pt; margin-left: 0in; margin-right: 0in; margin-top: 9.0pt;">
<span style="color: #2d3b45; font-family: "Lucida Sans Typewriter";"><br /></span></div>
<div style="background: white; margin-bottom: 9.0pt; margin-left: 0in; margin-right: 0in; margin-top: 9.0pt;">
<span style="color: #2d3b45; font-family: "Lucida Sans Typewriter";">Instagram is my third choice. Instagram is for sharing photos
and very different than Facebook articles and posts. The hashtags helo me to connect with similar business and people who may need my service. Instagram will be helpful
for my business for search engine purposes and since Instagram is has 1 billion
users I really can’t say no. <o:p></o:p></span></div>
<div style="background: white; margin-bottom: 9.0pt; margin-left: 0in; margin-right: 0in; margin-top: 9.0pt;">
<span style="color: #2d3b45; font-family: "Lucida Sans Typewriter";"><br /></span></div>
<div style="background: white; margin-bottom: 9.0pt; margin-left: 0in; margin-right: 0in; margin-top: 9.0pt;">
<span style="color: #2d3b45; font-family: "Lucida Sans Typewriter";">Facebook is my fourth preference. Facebook is used for sharing
articles, posts and photos. I believe that Facebook will be a helpful business
tool with my business because I will be able to join groups and network with people
who can give me referrals. I can also post helpful business tips that my niche
should know.<o:p></o:p></span></div>
<div style="background: white; margin-bottom: 9.0pt; margin-left: 0in; margin-right: 0in; margin-top: 9.0pt;">
<br /></div>
<div style="background: white; margin-bottom: 9.0pt; margin-left: 0in; margin-right: 0in; margin-top: 9.0pt;">
<span style="color: #2d3b45; font-family: "Lucida Sans Typewriter";">Twitter is my fifth preference. I haven’t dived into it much but
the hashtags can help me when I am looking for people within my groups and
business niche. <o:p></o:p></span></div>
<div style="background: white; margin-bottom: 9.0pt; margin-left: 0in; margin-right: 0in; margin-top: 9.0pt;">
<br /></div>
<div style="background: white; margin-bottom: 9.0pt; margin-left: 0in; margin-right: 0in; margin-top: 9.0pt;">
<span style="color: #2d3b45; font-family: "Lucida Sans Typewriter";">I don’t think I would benefit as much from doing SnapChat. I
don’t have enough video content to share currently or business photos. However,
I have noticed that a lot of people use it for personal more than business, but
social media is social media, and it’s all relative and important. <o:p></o:p></span></div>
<div style="background: white; margin-bottom: 9.0pt; margin-left: 0in; margin-right: 0in; margin-top: 9.0pt;">
<span style="color: #2d3b45; font-family: "Lucida Sans Typewriter";">I am not a big fan of Pinterest in personal or business but
again, the future is video and photos and Pinterest has the visual aspect of where the future is headed. <span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<br /><br />
Dating Failisthttp://www.blogger.com/profile/17680732507418518159noreply@blogger.com0tag:blogger.com,1999:blog-1362439568750087089.post-15627395818685786342018-10-06T11:56:00.000-07:002018-10-08T21:54:41.223-07:00Week 7: Part 2 Engaging Your Customers - FaceBook StrategyHere is the activity for the last 3 posts:<br />
<br />
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<br />Dating Failisthttp://www.blogger.com/profile/17680732507418518159noreply@blogger.com1tag:blogger.com,1999:blog-1362439568750087089.post-83205783941434262182018-10-02T20:31:00.001-07:002018-10-07T21:19:25.838-07:00Week 7: Engaging Your Customers - FaceBook Strategy<br />
<div align="center" class="MsoNormal" style="text-align: center;">
<b>Below are the 7 business
I “liked” and the reasons I chose them and how it can help me with my business:</b><o:p></o:p></div>
<div align="center" class="MsoNormal" style="text-align: center;">
<b><br /></b></div>
<div class="MsoNormal">
•<span style="mso-tab-count: 1;"> <b> </b></span><b>Legal
Zoom </b>- I chose Legal Zoom so I can capture their following. A lot of my clientele
are new business owners and they would also like if I shared some of the information
that Legal Zoom had to offer. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
•<span style="mso-tab-count: 1;"> <b> </b></span><b>ADP </b>- I
chose ADP because they are one of my business partners and I would like to share
their posts because I assume they will have good tips and tricks that I can
share with my clients via social media. Information marketing is what I prefer
to use. <span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
<div class="MsoNormal">
<span style="mso-spacerun: yes;"><br /></span></div>
<div class="MsoNormal">
•<span style="mso-tab-count: 1;"> </span><b>Social
Media Marketing World </b>- I chose this page for their tips and tricks and content
share. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
•<span style="mso-tab-count: 1;"> </span><b>Tony
Robbins</b> – I love Tony Robbins and his business advice. This page would be good for
content sharing with my followers and for learning. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
•<span style="mso-tab-count: 1;"> <b> </b></span><b>Construction
Business Owner </b>- I chose this page to like because they are my target clientele
and would like to engage with their following. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
•<span style="mso-tab-count: 1;"> </span><b>Housecall
Pro</b> - I close this because Housecall Pro is a software I use to help my clients
get organized and it can help them manage their business. I figure by following
them I would be kept up to date on what they are doing so I can pass along the
knowledge to my clients. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
•<span style="mso-tab-count: 1;"> <b> </b></span><b>Entrepreneur
</b>– I chose this page, so I can capture their following and for content share as
well. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Over all, each of these business pages would enable me to share
their content and pass along the wisdom to my following. As I mentioned before,
information marketing is a good tool to use when posting to social media and
each of these pages are a wealth of information. <o:p></o:p></div>
<br />Dating Failisthttp://www.blogger.com/profile/17680732507418518159noreply@blogger.com0tag:blogger.com,1999:blog-1362439568750087089.post-13444916669910321062018-09-26T23:09:00.002-07:002018-09-26T23:14:18.371-07:00Week 6: Setting up a FaceBook Business Page<div class="MsoNormal" style="background: white; line-height: 18.0pt; margin-left: 18.75pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #2d3b45; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">1.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span style="color: #2d3b45; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Define the difference between post reach and
post engagement.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 18.0pt; margin-left: 18.75pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -.25in;">
<span style="color: #2d3b45; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
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<span style="color: #2d3b45; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Post reach is how many people have seen your
posts in a newsfeed. It’s doesn’t mean they have engaged in anyway shape or
form. Just simply “viewed”. <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 18.0pt; margin-left: 18.75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: #2d3b45; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Post engagement calculates when someone has clicked,
viewed, clicked like, or commented. Basically any “engagement” what so ever
with a post. <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 18.0pt; margin-left: 18.75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: #2d3b45; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="background: white; line-height: 18.0pt; margin-left: 18.75pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #2d3b45; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">2.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span style="color: #2d3b45; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Why is knowing the difference important?<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 18.0pt; margin-left: 18.75pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -.25in;">
<span style="color: #2d3b45; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoListParagraphCxSpFirst" style="margin-left: .25in; mso-add-space: auto;">
<span style="color: #2d3b45; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-font-family: "Times New Roman";">It is important to
know the difference between post engagement and post reach because you need to know
what your conversion rate is with your posts. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: .25in; mso-add-space: auto;">
<br /></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: .25in; mso-add-space: auto;">
<span style="color: #2d3b45; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-font-family: "Times New Roman";">It will let you know
what is working for your audience and what isn’t. You don’t want people just to
see your post but you also need engagement. <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: .25in; mso-add-space: auto;">
<span style="color: #2d3b45; font-family: "Times New Roman",serif; font-size: 12.0pt; line-height: 107%; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="background: white; line-height: 18.0pt; margin-left: 18.75pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="color: #2d3b45; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">3.<span style="font-family: "Times New Roman"; font-size: 7pt; font-stretch: normal; font-variant-east-asian: normal; font-variant-numeric: normal; line-height: normal;"> </span></span><!--[endif]--><span style="color: #2d3b45; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">After defining the terms, describe how a
business can use Facebook Insights to better serve their customers.<o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 18.0pt; margin-left: 18.75pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in; text-indent: -.25in;">
<span style="color: #2d3b45; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";"><br /></span></div>
<div class="MsoNormal" style="background: white; line-height: 18.0pt; margin-left: 18.75pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: #2d3b45; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">Facebook Insights allows you to see number of
likes, how many people are talking about your page and how may people you are
reaching and page views. It will also
see what the best time of day to post the best day of the week and what kind of
content that is popular. <o:p></o:p></span></div>
<div class="MsoNormal" style="background: white; line-height: 18.0pt; margin-left: .25in; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="color: #2d3b45; font-family: "Times New Roman",serif; font-size: 12.0pt; mso-fareast-font-family: "Times New Roman";">All this information is important so you know what to post to
keep your followers engaged. It would also not be a good idea to post in at
10:00pm when most people are sleeping. Having the insights activated on your
page will help you know the post times to post. <o:p></o:p></span></div>
<div class="MsoListParagraph">
<br /></div>
<br />
<div class="MsoNormal">
<br /></div>
<br />
<div class="MsoNormal">
<br /></div>
<br />Dating Failisthttp://www.blogger.com/profile/17680732507418518159noreply@blogger.com0tag:blogger.com,1999:blog-1362439568750087089.post-48500581210207172672018-09-17T23:14:00.001-07:002018-09-17T23:14:52.329-07:00Week 5: Post 2<br />
<div class="MsoNormal">
TARGETS: </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I would like my target market to be the owners of HVAC, plumbing,
electrical, landscape and construction companies. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I would like to target them
because they are small business owners who can gain from using my “timeblocks” since
most can’t afford to pay their employees all year round. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
They also don’t have
much in the way of social media and some don’t even have a website. <span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
<br />Dating Failisthttp://www.blogger.com/profile/17680732507418518159noreply@blogger.com0tag:blogger.com,1999:blog-1362439568750087089.post-24295518938288438492018-09-17T22:43:00.000-07:002018-09-17T23:12:45.702-07:00Week 5: Post 1<br />
<div class="MsoNormal">
I first decided to review <a href="https://www.armstronggarden.com/">https://www.armstronggarden.com/</a><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The very first things I noticed was the over whelming amount
of flowers that were all over the first page and the second thing I noticed was
the older lady on the left-hand side of the page. This gave me an initial impression
that they are trying to target an older demographic of people. Older lady = older
customers. This makes sense that they would want this because someone who
gardens usually has more time. People with more time are usually retired
people. I love gardening, but let’s face it, I have zero time to garden. The
closet to a garden that I have come is in a window seal that is 8x12 space. <o:p></o:p></div>
<div class="MsoNormal">
This site isn’t new or fresh looking but looks to be dated,
I am wondering if this is done on purpose to appeal to the older generations. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
They had an “advice” page which also told me that they may
be targeting people who have time to read and research. Again, these may be an
older demographic. <o:p></o:p></div>
<div class="MsoNormal">
They also have “gardening” classes. I am sounding like a broken
record, but the older community would have time for these classes. I would also
think that stay at home moms would also be able to attend but it doesn’t seem
to be a website for a younger demographic. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The second website I reviewed was <a href="https://discovermyrtlecreek.com/">https://discovermyrtlecreek.com/</a><o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Myrtle Creek was very different from Armstrong as it didn’t feel
as if they were selling something but rather offering an experience. Their content
seemed more geared toward an outdoors demographic. People who have kids can
come here since one of their main focuses is the botanical gardens. They have animals
on their site which tells me this is a great place for a mother to bring her
kids. In the events page there are kid friendly themes, such as, Tinker Bell
and The Curious Garden” and several events that picture people in their 30 to
40 with families. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The other demographic would also be the locals who are
interested in buying/dining local since there is also a restaurant. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
These are two notably different companies as one has more of
a store feel and they the other has more of an attraction/event venue. Armstrong is targeting an older crowd and Myrtle is targeting families and the local community. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Armstrong draws in an older crowd with their
color theme choice on their site and with the photos of older people. Their message is more of “come here
and get everything you need for your projects” and Myrtle Creek is drawing in
families with their photos of children and families. Their message seems to be
one of, “come here, shop and relax”. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Both sites had their social media links up to date and seem
to be fairly active on each of their social media platforms. <o:p></o:p></div>
<br />Dating Failisthttp://www.blogger.com/profile/17680732507418518159noreply@blogger.com0tag:blogger.com,1999:blog-1362439568750087089.post-12160234026191678682018-09-13T22:16:00.002-07:002018-09-13T22:16:24.344-07:00Week 4: Blog 2. Aesthetics, Design, and Branding<br />
<div class="MsoNormal">
<b>My two favorite sites:</b> </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="MsoHyperlink"><a href="http://www.lacantina.com/">www.Lacantina.com</a></span></div>
<div class="MsoNormal">
This is a site that I visit frequently for two of my clients. I must pull information from their site since
it’s a manufacture that they use.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<o:p></o:p></div>
<div class="MsoNormal">
I like the number of photos on the La Cantina Website and
the clarity of each one. I have been to sites where the photos are low
resolution and its similar to a house you are buying with the paint job is bad.
<o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I like their use of all the social links. Each one is active,
and they have most of the popular social media links. <span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
<div class="MsoNormal">
<span style="mso-spacerun: yes;"><br /></span></div>
<div class="MsoNormal">
I like the interactive videos, this helps consumers when they
need some guidance and from what I have seen, not many of their competitors have
it. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I don’t feel overwhelmed even though their site holds of lot
of content. I feel like they organized everything perfectly and they are giving
you a guided tour throughout the site. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="MsoHyperlink"><a href="http://www.apple.com/">www.apple.com</a><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
As I have mentioned, I am not an Apple user, but I do appreciate
their site and marketing magnificence that goes into everything they do. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I love the clarity of their photos, the colors that they use
and the size of their photos. I haven’t seen many websites like Apple where the
images pop out like 3D and I believe that it’s apart of the appeal. <o:p></o:p></div>
<div class="MsoNormal">
<span style="mso-spacerun: yes;"> </span>I like their simple,
clean-cut logo that isn’t overwhelming. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I like that their content is always fresh and updated. Seems
like they are always changing the first page, which is a brilliant idea. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Their menu bar is very simplistic, which is important for a
not so simplistic company, so I also think that is neat. <o:p></o:p></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I like that they don’t use a lot of content and the pages
that they do have content on, are most likely at 1<sup>st</sup> grade reading
level which relaxes the brain when you don’t have to put hard work into buying
your item. <o:p></o:p></div>
<br />Dating Failisthttp://www.blogger.com/profile/17680732507418518159noreply@blogger.com1tag:blogger.com,1999:blog-1362439568750087089.post-28375710121762898482018-09-10T23:03:00.004-07:002018-09-13T21:54:39.143-07:00Week 4: Blog 1. Aesthetics, Design, and Branding<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 1;">
<br /></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 1;">
<span style="background-color: transparent; color: #2d3b45; font-family: "helvetica" , sans-serif;">Below
are the 4 sites that I evaluated and let me preface this by saying I could not have done any better than the websites below. </span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-outline-level: 1;">
<span style="background-color: transparent; color: #2d3b45; font-family: "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;"><a href="http://gatesnfences.com/">http://gatesnfences.com/</a><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">One
of the things that I liked about this site was that it had a lot of links on
the left-hand side that provided you with over 20 links to photos of all their
product lines. I am happy to know I will be able to view all their products. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">Their
contact information was right at top, which is very helpful when it’s time to
buy. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">They
had real images of their work and that is important when making such a hefty
purchase. Gates are like marriages, FOREVER. Scary, I know. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">There
is no social media icon links on their site. So there is no way for me to
quickly see what people have said without going hard detective on them through
the BBB. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">I
disliked the alignment of their company name on the left hand-side. This site
had a major lack in branding. There business name was positioned on the left-hand
side, which was good, but I just would like it to be separated from the other
content. I feel bad talking about this website because it seems like someone
did the coding for the first time. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">I
also dislike the floating credit card logo that says, “buy now”. Purchasing a gate
for a home is a costly purchase and there is no way I would be able to decide from
one visit to a site just because a button popped up. However, if I was on amazon
and buying something for $20.00 then the “buy now” feature may influence me, but
for this product I feel like it doesn’t do anything but look tacky. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">I
love the links on the left-hand side because the information it holds is necessary
for me to make an informed decision but there are too many and I feel a bit
overwhelmed. Sort of like when I go to Costco and see all the overwhelming
aisles filled with goods. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">In
conclusion, I do not like the aesthetics, design or branding of this page. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;"><a href="https://www.nps.gov/index.htm">https://www.nps.gov/index.htm</a><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">I
liked this page. Aesthetically, it was easy on the eyes. The layout is easy to navigate
so I can locate what I need to find with a page that has the potential to be
overwhelming. However, their page is not overwhelming. </span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">They placed a “find a
park” drop down menu and that was the winning ticket for me. Now I feel like
they are helping me find what I need. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">I
didn’t care for having to scroll down, that always makes me feel overwhelmed
with too much information. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">The
man on the right-hand side was cut off in the photo so I didn’t care for that. I
also would place the “Explore the wilderness” to the left or in the middle. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">I
would have liked to see their social media icons at the top of the page but
they were located at the bottom.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">I
would’ve liked their logo to be bigger for branding purposes, I couldn’t see
the writing on the logo. I understand it’s a National Park service, but I would’ve
liked it to stand out more. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">Aesthetics,
design are a 6 out of a 10 and branding is about a 3. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;"><a href="http://jamilin.com/">http://jamilin.com/</a><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">I
can’t even with this page. I tried but my ADHD went on high alert and we are
super overwhelmed. There are ads to the right, but some aren’t ads and is the
actual website content and it makes me question my intelligence because I can’t
figure out what’s what. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">Let
me act a bit more positive for a second, I like that she had a video on the
first page. I do think marketing is going towards video content and so this was
nice to see that she is on top of it. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">However,
her photos are mixed together on the banner and I can’t figure out what’s going
on there either. I don’t know if the banner is ads, mixed in with the website
owner’s content? I am not sure. It’s overwhelming and saturated with content
that is helpful and some I can’t sort out. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">There
seems to be a lack of branding because I can’t find the business name or the main
product/service being sold. I have a few ideas of what’s being sold so I am
going to evaluate it further to see. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">After
looking over her website a bit longer, she appears to offer a multitude of services
and a bit of products. Unfortunately, this isn’t good for branding when you
have too many services mixed up in the pot. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">She
doesn’t have all her social media links up. She has one link that says it’s for
Facebook, Youtube and Twitter but when you click on it, it will take you to her
Facebook page only.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">In
conclusion, I do not like the aesthetics, too many colors and photos all meshed
together. The design is too busy and
there is not much in the way of branding on this page. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;"><a href="https://www.apple.com/">https://www.apple.com/</a><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">I
am not an Apple fan. I know a lot of you will hate me for this, but it’s a fact.
However, I find their website and everything they do marketing wise to be
beautiful and magical. </span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">Aesthetically speaking, I would marry their site if I
could. It cool and crisp and not easy to navigate. They have followed all the
C.R.A.P. and applied it to their site. </span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">Their use of colors are relaxing and their
product photos are like art work. I want to buy everything on the site because of
their layout. I can focus on one product at a time and colors of the product
pop out and I don’t even know how they got so much clarity in one space. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">I
would have liked the pages to be shorter, because as I have mentioned
previously, I get bored quickly, so I am not good at scrolling down any
further. Some of the pages hold a lot of content but Apple is a monster, so I
am sure that this is necessary. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">Their
branding is amazing, they don’t even need to put their business name “Apple” on
the first page because their icon has branded itself in such a way when you see
the apple icon you know it’s APPLE. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;">I
would have liked to see the social media icon links on the first page, but I
assume they said “we are Apple, we don’t even need social media” and they wouldn’t
be wrong. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif;"><br /></span></div>
<span style="color: #2d3b45; font-family: "helvetica" , sans-serif; font-size: 11.0pt; line-height: 107%;">Aesthetics,
design and branding are an A. They have poured the big money into the business
and it shows.<br />
<!--[if !supportLineBreakNewLine]--><br />
<!--[endif]--></span>Dating Failisthttp://www.blogger.com/profile/17680732507418518159noreply@blogger.com0tag:blogger.com,1999:blog-1362439568750087089.post-11681006234284722652018-09-06T23:13:00.003-07:002018-09-06T23:13:46.164-07:00Blog Post 3 Part 2. <br />
<div class="MsoListParagraphCxSpFirst" style="mso-list: l1 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">1 <span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]-->Loewen
Window and Doors<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l0 level1 lfo2; mso-text-indent-alt: -.25in; text-indent: -1.0in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";">
</span>i.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><a href="https://www.loewen.com/">https://www.loewen.com/</a><o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l0 level1 lfo2; mso-text-indent-alt: -.25in; text-indent: -1.0in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";">
</span>ii.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Platforms: Facebook, Linkedin and Instagram<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l0 level1 lfo2; mso-text-indent-alt: -.25in; text-indent: -1.0in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";">
</span>iii.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Last Post: Facebook: 16 hours ago Linkedin: 16
hours ago Instagram: 16 hours ago<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l0 level1 lfo2; mso-text-indent-alt: -.25in; text-indent: -1.0in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";">
</span>iv.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->I do like their content on their social media
and the use of their photos and hashtags. I would’ve liked to see more social
media links; such as, Pintrest. <o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]-->Western
Window Systems<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l4 level1 lfo3; mso-text-indent-alt: -.25in; text-indent: -1.0in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";">
</span>i.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><a href="https://westernwindowsystems.com/">https://westernwindowsystems.com/</a><o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l4 level1 lfo3; mso-text-indent-alt: -.25in; text-indent: -1.0in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";">
</span>ii.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Platforms: Facebook, Twitter, Pintrest, YouTube,
LinkedIn, Instagram<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l4 level1 lfo3; mso-text-indent-alt: -.25in; text-indent: -1.0in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";">
</span>iii.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Last Post: Facebook: 3 hours ago Twitter: 3 days
ago Pintrest: 3 hours YouTube: 4 weeks ago LinkedIn: 3 hours ago Instagram: 1
day ago<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l4 level1 lfo3; mso-text-indent-alt: -.25in; text-indent: -1.0in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";">
</span>iv.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->They have a good social media presence however,
I am not impressed with their content and photos. The photos are low quality
and they don’t have much in the way of hashtags. <span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]-->Weathershield<o:p></o:p></div>
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<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";">
</span>i.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><a href="https://www.weathershield.com/">https://www.weathershield.com/</a><o:p></o:p></div>
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<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";">
</span>ii.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Platforms: Facebook, Twitter, Pintrest,
Instagram<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l5 level1 lfo4; mso-text-indent-alt: -.25in; text-indent: -1.0in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";">
</span>iii.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Last Post: Facebook: Yesterday Twitter: Yesterday
Pintrest: Yesterday Instagram: <span style="mso-spacerun: yes;"> </span>Yesterday<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l5 level1 lfo4; mso-text-indent-alt: -.25in; text-indent: -1.0in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";">
</span>iv.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->I liked that they have a social media presence,
content and the photos are aesthetically pleasing. <o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]-->Arcadia<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l3 level1 lfo5; mso-text-indent-alt: -.25in; text-indent: -1.0in;">
<!--[if !supportLists]--><span class="MsoHyperlink"><span style="color: windowtext; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; text-decoration: none; text-underline: none;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";">
</span>i.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></span><!--[endif]--><span class="MsoHyperlink"><a href="https://www.arcadiainc.com/products/windows">https://www.arcadiainc.com/products/windows</a></span><span class="MsoHyperlink"><span style="color: windowtext; text-decoration: none; text-underline: none;"><o:p></o:p></span></span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l3 level1 lfo5; mso-text-indent-alt: -.25in; text-indent: -1.0in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";">
</span>ii.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Platforms: Facebook, Instagram, Twitter, and
LinkedIn<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l3 level1 lfo5; mso-text-indent-alt: -.25in; text-indent: -1.0in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";">
</span>iii.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Last Post: Facebook: 2015 Instagram: 0 posts
Twitter: 0 posts LinkedIn: 0 posts<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l3 level1 lfo5; mso-text-indent-alt: -.25in; text-indent: -1.0in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";">
</span>iv.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->They do not have a social media presence. They have
created the accounts but they have not posted in many years, if at all. When looking
at their social media, I wondered if they were still in business. <o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto;">
<br /></div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l1 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";"> </span></span></span><!--[endif]-->La
Cantina Windows and Door<o:p></o:p></div>
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<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";">
</span>i.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]--><span class="MsoHyperlink"><a href="http://www.lacantinadoors.com/">http://www.lacantinadoors.com/</a></span><o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l2 level1 lfo6; mso-text-indent-alt: -.25in; text-indent: -1.0in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";">
</span>ii.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Platforms: Insta, facebook, Youtube, Pintrest,
Google Plus, LinkedIn, Twitter on a constant bases<o:p></o:p></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l2 level1 lfo6; mso-text-indent-alt: -.25in; text-indent: -1.0in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";">
</span>iii.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Last post: Insta, Pintrest and Facebook was 6
hours prior, Youtube: 6 months ago, LinkedIn: 1 week ago Twitter: 7 hours, Google
Plus: <span style="mso-spacerun: yes;"> </span>7 hours ago<o:p></o:p></div>
<div class="MsoListParagraphCxSpLast" style="margin-left: 1.0in; mso-add-space: auto; mso-list: l2 level1 lfo6; mso-text-indent-alt: -.25in; text-indent: -1.0in;">
<!--[if !supportLists]--><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;"><span style="mso-list: Ignore;"><span style="font: 7.0pt "Times New Roman";">
</span>iv.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><!--[endif]-->Their social media is amazing, they are up to
date with all forms of social media platforms. They have amazing photographs
and their information is relative. I am really impressed. <o:p></o:p></div>
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After analyzing all 5 of the business I have gathered a few
observations that have helped me to further understand why social media and the
way we manage it, is important. <o:p></o:p></div>
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I realized that content is very important when it comes to
your social media platforms. The links and the hashtags and what you are saying
is very important as well. On some of these websites I noticed that they didn’t
articulate as well as their competitor. The photo and what it’s explaining, and
the clarity of the photo is also imperative. One of the sites has low resolution
photo and that stood out as a negative in my brain when I compared it to the high-resolution
photos of their competitor. <span style="mso-spacerun: yes;"> </span>When you
have bad content, it reminds me of having a bad store front. You must make sure
your store is clean, organized and looks pretty. <o:p></o:p></div>
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Presence is important because if you haven’t posted on your social
media in while, it makes me questions whether you are a legitimate company and
if you are still in business. It’s sad that business is this way, but social
media plays such a huge part in business now a days. It’s a monster we can’t
avoid if we want to be a successful business owner. <span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
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The amount of social media platforms that a business has on
their site is important. When I saw that La Cantina has almost every relative platform,
it made me think that they really have their s*** together (or they just have a
good marketing team) but either way, they are placing money into their business
and this gave me a sense that they care. This also made me think that they have
money and if they have money then this sends a message that they are success and
must have good products. I am not saying that these are all facts, I am just
giving my “at a quick glance” observation. It’s like looking a guy and at a
quick glance, he may look unattractive but once you get to know him he may become
more attractive. Quick glance isn’t everything, but it does count as your initial
thought till proven otherwise. <o:p></o:p></div>
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I commented on the following posts</div>
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: <o:p></o:p></div>
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Bantle, Taylor<o:p></o:p></div>
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Dahmann Christian<o:p></o:p></div>
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Koo, Bonkun<o:p></o:p></div>
<br />Dating Failisthttp://www.blogger.com/profile/17680732507418518159noreply@blogger.com0tag:blogger.com,1999:blog-1362439568750087089.post-79326834708897083732018-09-04T22:52:00.001-07:002018-09-04T22:52:51.778-07:00Blog Post Week 3 Part 1.<br />
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Have you ever experienced difficulty communicating with a
business?<o:p></o:p></div>
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I have experienced some difficulty communicating with a company
who was a life insurance company and they did not answer their phone and no one
responded via email. It was very frustrating since I was paying them an
automatic payment each month. I ended up having contact a third party and I canceled
the account all together. <o:p></o:p></div>
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Does social media make it easier to get noticed or get your
problem solved?<o:p></o:p></div>
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Social media can make it easier to get noticed and can solve
a problem, so both can happen at the same time. Social media does a great job of
letting you get noticed by anyone whom you let into your social media world and
the people you engage with. Good businesses keep in touch with their customers
via social media and respond to the problems their audiences have and try to
correct and appease their customers. <o:p></o:p></div>
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Have you ever had a positive experience communicating with a
business through social media?<o:p></o:p></div>
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I recently had a positive experience on social media, I felt
was a bit disingenuous, but positive still. I had bought a pair of workout pants
from this online store and they wouldn’t exchange the pants, even though their
size chart was incorrect. I fought with them over this for 2 weeks and they wouldn’t
budge. So, one day, there I am scrolling through my Instagram one lonely,
single, pathetic night, just me and my wine and I come across their stupid ad
and all these comments about how great they are under it. So, I go on there and
I comment “I wouldn’t reorder, size chart is incorrect, and they refuse to exchange”.
Next thing you know, they reply to the comment saying they will exchange the
pants and took care of the issue with no further questions. Thank my wine. <o:p></o:p></div>
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If it was your own business on social media, how would you
respond to positive or negative comments? <o:p></o:p></div>
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With my business and other social media I have cared for on behalf of my clients, I respond with “the customer is always right” motto. “You’re wrong,
nope your right” and “You’re right, yup you are right”. <span style="mso-spacerun: yes;"> </span>If there is a negative comment, I thank them
for their feedback and I try to make it better. We messed up your order, here’s
a free order, we didn’t call you back, here’s 10 more calls and last, but not
least, we were rude, let me tell you how amazing you are. <span style="mso-spacerun: yes;"> </span>If the feedback is positive, I thank them and
try to squeeze a review out of them. <o:p></o:p></div>
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Describe what made your experience negative or positive.<o:p></o:p></div>
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What makes my experience negative is not being heard and
what makes my experience positive is being heard and validated. Just like being
in a relationship, social media seems to be no different. <span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
<br />Dating Failisthttp://www.blogger.com/profile/17680732507418518159noreply@blogger.com6tag:blogger.com,1999:blog-1362439568750087089.post-68234337689542244552018-09-03T21:59:00.002-07:002018-09-03T21:59:42.270-07:00Week 2: Posts I commented onI commented on the following blogs:<br />
<br />
<br />
<ul>
<li>Taylor Bantle</li>
<li>Bonkun Koo</li>
<li>Vicki Mowery</li>
</ul>
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Dating Failisthttp://www.blogger.com/profile/17680732507418518159noreply@blogger.com0