Tuesday, October 23, 2018

Chapter 10: Blogging for Business



Everyone loves human interest because it described personal experiences of people we may or may not know. This lets us know that they are, in fact, human. They are just like US. We live in a day in age where everything is automated and it’s nice to see fresh ideas and opinions from an actual person. The book “Likeable Social Media” was talking about Lady Gaga and how she runs her own social media and that is important because the people who are engaging with her see photos that she took and comments she is making. Due to this, she now has over 30 million followers on Instagram alone.

There are times that it would be ok for a third party to come in. If you have so many followers that you can’t respond to all their questions, it may be good to hire someone who can do so. I am bringing up a third party because these are generally time that a personal touch won’t be able to be given. A personal touch may not be necessary for a “sale post” for instance or announcing a winner of a social media contest. There are also “informational posts” that can be generalized as well and don’t necessarily need a personal touch. Personal touches aren’t needed often if you are responding to the customers that are asking generalized questions.

It’s always good to have a personal touch in my opinion but you can lace it with some generics and it wont hurt.

4 comments:

  1. Hi Andrea!
    Your post was very thought out and I enjoyed reading your perspective on why people like when business's write personal posts. I agree that most posts are automated and all of us like to feel that we can relate to a business in a personal level.
    -Nancy

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  2. Having a balance between business and personal is key!
    Great post

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  3. Good points regarding personal touch and getting inundated with automated communication.

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  4. Hello Andrea,

    Your post was engaging, like Theodore said, its is good to have balance.

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