Week 15: Optimizing Yourself and the Company

When it comes to Google analytics, the features I would like to focus on would be:

1.     How well do you retain users?

I would like to know how well I am retaining my audience, so I can see what content did well from one week to the next.

2.     How do I acquire users?

How I acquire users is important, so I can see what marketing methods are working and which ones are not.

3.     My bounce rate:

My bounce rate will tell me how effective my content is. From there I can change it around to see what works best. I can also check my page speed to make sure that isn’t affecting the rate.

4.     When do my users visit?

I would like to use this information, so I can see what the best time to do a posting. If they mainly check in on social media around 6 pm then that’s the time I want to post the most for the following week.

5.     What pages do they visit?

I would like to see what page on my site interests them the most, so I can make sure I have all imperative information on this page and create links to my other pages to counter my bounce rate.