Facebook has the following advertising:
1.
Friends of connections
2.
Driving traffic and leads
3.
Post likes and engagements
4.
App installation ads
I can use photos in my social media advertising that draw people
in with a my “Top 10 Business Tips” blog (I don’t have a blog currently but if
I was advertising, I would use my blog as a landing page). My business could
use “post boosting” on Instagram and Facebook because the algorithm is always
changing so this is part of playing the game. I would also use “driving traffic
and leads” as it is important for me to drive my customers to my blog, so I can
share what I believe to be important business tips; to my target market which
is, new business owners. I want to share my knowledge on how to run your small
business and they may see that my services can help them run their business
flawlessly and with little effort on their part. I would use these ads once per month due to
my type of business and the onboarding process that can be extensive as it can
take up to 30 days. I believe spending 500 per month would be beneficial till
the company has grown more. Once is has grown then spending 10,000.00 per month
would make sense, on average, one client can generate that in one year.
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