Week 8: Part 2 Let a Picture Tell a Story

1    Zirtual has 3000 to 10,000 followers on their social media platforms. They are using Facebook, Instagram, LinkedIn, and Twitter. Each platform that has a post also has a photo. Some of their photos are of text and it seems simple and to the point and still draws you in. This isn’t the best use I have seen of photos and platforms. They haven’t posted anything since March of this year, but prior they were posting once per week on average between all of their platforms.  Lack of posting makes me wonder if they have closed. Seeing this lack of posts make me realize how important it can be to stay active on social media. I am not seeing very many likes and zero comments.

2   Belay has 2000 followers on Instagram and Twitter and over 6000 likes on their Facebook page. They are using Facebook, Instagram, LinkedIn, Twitter, and Google Plus. Their last post was this week and they stay active on all their platforms, posting at least once per week. They also use visual photos on all their posts and on all their platforms. They even gave a customer review and quoted it on a photo of a lady sitting at a desk. I liked that they did this because it allowed them to share it on Instagram. This is defiantly a tip I am going to use!! I am not seeing very many likes and zero comments.

3    Intelligent Office uses Facebook, Twitter, LinkedIn and YouTube. They are using video and pictures in all their postings. None of their visual content was impressive but I did apricate their quality videos on YouTube. They have 3000 followers on LinkedIn. Their Facebook isn’t linked to their page, and they have 5 videos on YouTube from over 3 years ago. Their last post on Twitter was in March. They are not active on social media even though they have had the money to invest in high quality videos. They, like all these other companies I am reviewing for this assignment, are getting 3 likes on average. It’s interesting to see the numbers so low. Again, this is another example that I need to keep in mind, so I can make sure I am posting on a regular basis and I am engaging my viewers by asking questions and getting them to think.

4    Uassist.me uses Twitter, Facebook and LinkedIn only. They have 49 followers on Instagram, 890 followers on Twitter and 7000 likes on Facebook. They haven’t posted since 2017 and their followers don’t comment, and their likes are averaged about 3 likes per post. They use visuals on all their platforms but no video content, only photos. I learned that it is important to post content that can get your customers engaged, maybe asking them questions to get them to comment. This social media wasn’t very well managed.

5    Timeect uses Twitter and LinkedIn. They have 2300 followers and their last post on Twitter was May 17^th and on LinkedIn it was last year. They are using photos as their primary visual and the photos aren’t high quality. They have very few likes and again are averaging 3 likes and zero comments. I am learning what I have from viewing the other companies; to keep up to date with my customers and to make sure I have good visual and written content.