Everyone loves human interest because it described personal experiences
of people we may or may not know. This lets us know that they are, in fact,
human. They are just like US. We live in a day in age where everything is
automated and it’s nice to see fresh ideas and opinions from an actual person. The
book “Likeable Social Media” was talking about Lady Gaga and how she runs her own
social media and that is important because the people who are engaging with her
see photos that she took and comments she is making. Due to this, she now has
over 30 million followers on Instagram alone.
There are times that it would be ok for a third party to
come in. If you have so many followers that you can’t respond to all their questions,
it may be good to hire someone who can do so. I am bringing up a third party
because these are generally time that a personal touch won’t be able to be
given. A personal touch may not be necessary for a “sale post” for instance or announcing
a winner of a social media contest. There are also “informational posts” that can
be generalized as well and don’t necessarily need a personal touch. Personal
touches aren’t needed often if you are responding to the customers that are
asking generalized questions.
It’s always good to have a personal touch in my opinion but you
can lace it with some generics and it wont hurt.
Hi Andrea!
ReplyDeleteYour post was very thought out and I enjoyed reading your perspective on why people like when business's write personal posts. I agree that most posts are automated and all of us like to feel that we can relate to a business in a personal level.
-Nancy
Having a balance between business and personal is key!
ReplyDeleteGreat post
Good points regarding personal touch and getting inundated with automated communication.
ReplyDeleteHello Andrea,
ReplyDeleteYour post was engaging, like Theodore said, its is good to have balance.